Real form, real reference
Use the project form
The form itself demonstrates the accepted, recorded, and numbered-reference boundary.
Result Recording proof—not proof of a reply or result.
Start a projectWebsites for service businesses
A clear, credible website for your service business.
The complete project is $7,500 total.
I turn the facts of your business into a clear, credible site that helps a stranger understand the work, decide whether it fits, and take the next step. Strategy, original copy, the pages named in the signed project, search and performance foundations, and launch checks come together in one total.
I am accountable for the project. I spent four years running marketing across 32 locations in eight states. RP Marketing Group is based in Laurel, Montana, serving Billings and service businesses nationwide.
The desired result
Your website should catch up with the business.
Maybe the company has grown while the site stayed still. Maybe the services are hard to tell apart, the copy no longer sounds like the real business, or a do-it-yourself build has been waiting for the same free weekend for six months.
Most of your work may already come from referrals. The site does not need to replace them. It should give a referred prospect a clear place to verify the business, understand the fit, answer the obvious questions, and contact you without guessing.
The finished-site test
A prospect should not need you in the room.
The finished site should make four things plain.
What the business does
Put the real explanation in one place while you are busy running the business.
Who it serves
Let the right prospect recognize the fit without reading between the lines.
How services differ
Give important buying questions distinct, findable answers.
What comes next
Make the useful action clear and explain what happens after it.
The default project
The complete website is the default.
The $7,500 complete website is for a business where a stranger has to choose among several services or decide whether their situation fits at all. Those questions need distinct, findable answers instead of one page carrying every decision.
I develop the strategy and original copy from facts you approve, build the pages included in the signed project, put the search and performance foundations in place, define what the client controls, and check the finished site against what we agreed to complete.
The included pages and what you control are written down before work begins. Search foundations are exactly that—foundations, not a ranking or traffic promise. See the complete website offer.
Live inquiry proof
See what happens when someone contacts you.
When the project form accepts a valid inquiry, it records the submission before the confirmation and numbered reference appear. The reference proves recording—not inbox delivery, reading, reply, or a business result.
Three stages
Three stages of one service.
The complete website is the default. The smaller or connected stage earns its place only when the business condition fits.
The stages below run from the smallest scope to the largest. The complete website is the default.
Focused entry
One-page website
$750 total
Best fit: One business. One clear offer. One action.
A finished responsive sales page with focused original copy and a clear contact path.
Choose it when one page can explain the business without hiding an important decision.
Default project
Complete service-business website
$7,500 total
Best fit: A prospect needs to choose among services or decide whether you handle their situation.
Original strategy and sitewide copy, the agreed pages, responsive design and build, search and performance foundations, a clear contact path, launch checks, and one accountable person.
The signed page list—not a loose page estimate—defines the project before work begins.
Bounded expansion
Connected expansion
$12,500 total, including the complete website
Best fit: The business needs an agreed website inquiry source to enter an agreed business system through a bounded, tested handoff.
The signed project says what sends the inquiry, where it goes, which information moves, which rules it follows, what proves the destination did its job, how the connection is tested, and who handles a failure.
By default, the project covers one agreed website inquiry source, one named business system, and one named action in that system.
$12,500 is the whole project—the complete website and the connection together. It is not $12,500 on top of the $7,500.
Why Ray
Why I stay accountable through launch
My marketing work kept turning into operating work: putting the moving parts in order, protecting the handoffs, and making the public explanation hold up inside the real business.
That history is why I write the argument before polishing the page and inspect the first place where a visitor's action must become a business record. About Ray.
Start a project
Ready for the website to catch up?
Send the current site, the services that need explaining, and the next step a prospect should take. No audit to buy. No call to book first.