LET'S DO SOME ADVERTISING

But not just spend a bunch of money randomly. Let's go beyond awareness and branding.

Let's build an entire system where we take your prospects through every phase of their own buying journeys and nurture them into LOVING you. Or, at least... talking to you.

LET'S DO SOME ADVERTISING

But let's not just spend a bunch of money randomly. Let's go beyond awareness and branding. Let's build an entire system where we take your prospects through every phase of their own buying journey and nurture them into LOVING you. Or, at least...

talking to you.

Here's something to think about:


Advertising is hard. There are a lot of different things that your prospects are working on and thinking about right now, and if you're honest, you realize that "paying you" isn't at the top of their list.


And while most of your competitors are trying hard to win the affection of their market by begging to be seen...


You know that you aren't going to differentiate your business by doing those same things.


But did you know there's an alternative playbook that most people don't know about?


One with marketing strategies so potent that its practitioners are INSULTED when they hear bland advice about blogging, social media posts, pretty websites, and SEO...


A playbook with stuff that works.


I wish I could tell you that I wrote it myself, but I didn't.


I just summarized it.

(Click to get yours)

So What Makes An Effective Advertising System?


There are technology strategies that most businesses aren't taking advantage of yet- especially in industries where the focus is on face-to-face conversations (real estate, law, etc.). That can hurt their ability to nurture interest through time.


But what hurts even more...


There is a misconception about advertising in general, around getting your name out there.


It causes a "rat-race" mentality, where businesses try to compete for attention.


The truth is, awareness isn't what gets people to work with you...


Instead, we'll take more of a "direct-response" approach to your marketing- where we create easy-to-accept resources and advice for your market (through advertising) that applies to the various phases of a person's buying journey...


In fact, most businesses focus on their service, and tend to advertise "buying from them" (and maybe how they compare to their competitors).


But...


Your actual market has a lot more people who are in different phases, they aren't thinking about buying yet.


Here's where your possible clients are right now (an important distinction for advanced advertising):


The secret to reaching more of your actual market is in what you "talk" about in your content and ads, and what types of resources and value you can provide to people at the various phases of their journey.


Here's what we do to help you accomplish this in real life...

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Response Advertising

There is more power in finding your perfect prospects and inspiring them to work with you in today's online platforms than most businesses are tapping into. We'll make sure to optimize your ad-spend and get you what you want, real customers.

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List-Building Pages

You can't underestimate the value of turning traffic into actual contact information. If you are hoping that your prospects will walk themselves through your appointment-setting or buying process, your marketing is likely not performing at its best.

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Nurture Automation

When you automate some of your initial communication before you manually start talking with someone, you get 2 things- you make sure prospects don't get ignored when they engage, and you protect your time by only to hot leads.

Our Packages Include The Following Services:

  • Ad account restructure
  • Ad copy development
  • Segmentation research
  • Retargeting strategy
  • Back-end CRM
  • Campaign creation
  • Performance management
  • Lead-magnet development
  • List building and nurture campaigns
  • Campaign optimization
  • Monthly reporting
  • Competitive analysis
  • Automated appointment scheduling

Have you worked with an advertising agency before? How'd it go?




Notably, direct-response has to do with segmenting your audiences down until you're able to create useful and desirable offers in such a way that it is personal and obvious to say yes to and take a step towards.


For instance...


Instead of trying to convince you to buy services,


What if I offered you a way to see how direct-response can make a difference in your business first...


For free?


After studying the greatest copywriters and marketers from this last century, I've compiled the top 6 most practiced strategies in direct response.


While these strategies don't cost you anything to implement...


They are an extremely powerful way to adjust your marketing.


You can even start using them by the end of the week


Get your free guide below and put these strategies to use right away!


(I hope one day I hear from you about the difference they made for your company)

@ Copyright 2020 - RP Marketing Group, LLC | All rights reserved