What are you offering?
Prospect relationship building (warming up your leads) to increase sales appointments. I’m specifically using different calls to action and offers to build your contact list and then using specific email automations to try and “indoctrinate” your prospects to know, like, and trust you.
What does the process look like?
The first thing we have to do is get a really good understanding of how you’ve been trying to nurture your prospects so far and find out what ideas have the most traction. After strategizing on the best ways to work with your particular customers and clients, we’ll make sure to set up goal tracking (through Google Analytics) so that we can analyze the actual effectiveness of my services over time. Development of the “lead magnets” and offers, the actual automations and software, and writing copy for your responses and emails (as you can imagine) is a very time intensive and workload-heavy portion of the services, and would require quite a bit of collaboration to make sure we nail the messaging. Then it’s a matter of launching the system, getting traffic and testing the results. Long term, the relationship looks like working to optimize our initial automations and working on additional angles to attract prospects (specifically by creating new lead magnets and helpful content that move prospects through additional workflows).
If it sounds like a lot, it really is! For our first engagement, you should realistically expect 3-6 months of work.
What are the terms and pricing?
Definitely want to keep the terms and pricing simple. So it’s just a month-to-month fee (that we anticipate a minimum of 3-6 months to really get some good work done). That fee starts at $1500/month. This is for full-service traffic/lead nurturing and email automations utilizing some of the industry’s most effective strategies.
What are the “industry’s most effective strategies?”
Email marketing is completely different than it was even 5 years ago. Probably the most dramatic change is the death of the common newsletter (when’s the last time you got excited to “sign up for my newsletter”?). More effective approaches employ email automations, but most have been built by “dripping” emails after a randomly selected number of days. The most effective approach is building your automations to trigger based on each action a particular prospect takes (or doesn’t take) that triggers the next action for a very customized behavioral-response system.
What platform do you use?
I’ve sure been liking Active Campaign for the customization and tie-in with sales and crm at a reasonable price. I'm a reseller of their platform, which allows me to share additional resources and custom campaigns through the platform itself, which really helps me be more efficient in launching your workflows.
That said, employing similar strategies is possible with a number of platforms. I’m fully Hubspot certified, if you’re familiar with the automation giant. But you can even do some decent work with Mailchimp, although I’d strongly suggest you consider switching to a more robust platform.
Whatever you decide, we'd make the switch and set up as easy as possible on you.
When can I start?
There’s a lot of work to do, so we should get started sooner than later. But I’m happy to discuss all implications, issues, topics, random thoughts, and ideas until you’re absolutely comfortable moving forward or you are positive you’d rather not work together.
What about if I want to discontinue your services?
That’s a realistic question- and one you should be able to make for whatever reason at whatever time. First, our contract is month-to-month, no need for contractual obligations to muddy this decision. Second, any work we do is and was for you- so any new lists, segmenting style, and even the education you gain in working together is yours to keep. You can even continue using the email platform without continuing with our services (suggested, as you would likely lose the automations we put into place by changing systems- a call you of course get to make as well).
Ready to set up a call?
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