About · Ray Porrello
I don’t trust systems that only look finished.
I build lead-generation websites for service businesses, with unusual attention to what happens after someone presses Send.
I’m based in Laurel, MT — serving Billings and businesses nationwide. The work is direct, the claims are checkable, and the person answering your text is the person building the thing.
How I got here
Scale teaches you where the expensive problems hide.
Before starting RP Marketing Group, I spent four years running marketing for an equipment-rental company with 32 locations across eight states.
That is a fast way to learn that a small broken process is not small anymore. It just fails 32 times.
The website was where this became obvious. It looked fine, but it could not reliably exchange data with the other systems the business depended on. Pages drifted stale. Workarounds became routines. Everyone spent more time carrying information between tools than trusting the tools to carry it themselves.
I started rebuilding the plumbing instead of adding another workaround.
That work changed what I notice. I care about where a submission is saved, whether a notification can be verified, who owns the record, and what happens when one part of the system fails.
Those are not glamorous questions. They are usually where the expensive problems live. They are also the questions behind the Small-Business Website Acceptance Standard: a website is not done just because it looks done.
Things I believe about the work
A few lines I don’t cross.
- A form submission should create a record before it tries to send an email.
- “It should work” is not a test result.
- A website is part of the business—not a brochure floating beside it.
- If the client cannot inspect it, “trust me” is doing too much work.
- AI is a brilliant intern with a fake ID. Useful — never an eyewitness.
- Technical complexity is not an excuse for a vague explanation.
- If the right answer is “don’t rebuild it,” say that.
- The person responsible for the work should be reachable.
What I build
Lead-generation websites for service businesses.
RP Marketing Group builds websites around the moment a visitor becomes an inquiry. That means clear services, useful proof, a direct path to action, and form submissions that are saved before notifications have the chance to disappear. “Service business” is a wider tent than it sounds — contractor, law firm, med spa, architecture studio. If your next client starts as an inquiry, it means you. The website doesn’t run your sales team or close the job. Its responsibility is narrower and important: help the right person reach you and leave a record when they do.
Also mine, separately
ResolvHQ is my business-intelligence work.
It is a separate business with its own product, audience, and promise.
Where I work
Laurel is home. Billings is close. The work is national.
I’m based in Laurel, MT — serving Billings and businesses nationwide. Home base is not a service boundary.
Wherever the work happens, the arrangement stays simple: you work directly with me, and I remain responsible for explaining what was built.
Send me the website you’re not sure about.
I’ll look at what happens between a visit and a form submission and tell you what I find. Maybe it needs a rebuild; maybe it needs three fixes and an afternoon. Either way, you’ll know — in writing.