A rebuild when a repair is enough
A contained correction should remain a contained correction.
Websites for service businesses
A complete service-business website—strategy, copy, build, and launch.
$7,500 total
The finished site helps a prospect understand the work, decide whether it fits, and take the next step. This page shows what the $7,500 total includes and what it leaves out.
Led by Raymond Porrello through RP Marketing Group. One accountable person from the first project decision through launch.
The desired result
The website has one job first—make the business easy to understand.
The complete website is built for owners and managers of service businesses where a stranger filling out a form can become the next job, case, or client. That can mean trades and home services, law and accounting practices, clinics and studios, or specialized firms that are hard to explain in one sentence.
Maybe the company has grown while the site stayed still. Maybe referrals keep asking the same questions. Maybe you started a do-it-yourself build and found that choosing a theme was easier than deciding what to say.
You already know how to explain the business in a real conversation. The complete website puts that explanation in one clear place, so a prospect can find the part that applies to them while you are busy doing the work.
What it makes plain
A prospect should not need you in the room.
The job is not to make the business sound more complicated. It is to make the real work clear, current, credible, and finished.
What you do
The services and offers are named in language a stranger can understand.
Who it is for
The right prospect can recognize the fit without reading between the lines.
How services differ
Important choices receive distinct, findable answers instead of one page carrying everything.
What they need to know
Obvious questions are answered before uncertainty turns into another browser tab.
What happens next
The page gives the prospect one clear action and explains what that action does.
Compare the work
Why can two website quotes be thousands of dollars apart?
“Website” can mean a theme with supplied text, a single finished page, a complete commercial argument, a large content migration, a software application, or almost anything between them. Put the proposals side by side and ask what the word includes.
Message and copy
Who decides the message and writes the original copy?
Public pages
Which pages and buying paths are included?
Client facts
What facts and approvals must the client supply?
Completion
What checks make the project complete?
Inquiry path
What happens when a valid inquiry is accepted?
Control
Who controls the domain, content, files, accounts, analytics, and records?
Recurring services
Which services and fees remain after launch?
Outside scope
What is explicitly outside the quoted total?
Compare the proposal, not the sales vocabulary.
Use the website proposal comparison tool to put the scope, ownership, proof, and recurring terms into the same columns.
Three stages, one progression
Start with what your prospect needs to decide.
Two questions usually settle the fit. Does a stranger need to choose between more than one service? Do they need to work out whether you handle their situation? If either answer is yes, start with the complete website.
The stages below run from the smallest scope to the largest. The complete website is the default.
Optional fit guide
Start with the decision.
This guide does not send or save answers.
Default stage
Complete service-business website $7,500 total A prospect needs to choose among services or decide whether you handle their situation.Focused entry
One-page website
$750 total
Best fit: One business. One clear offer. One action.
A finished responsive sales page with focused original copy and a clear contact path.
Choose it when one page can explain the business without hiding an important decision.
Included
- One focused public sales page.
- One offer and one primary action.
- Original focused copy from approved facts.
- A page that works well on phones and larger screens.
- Page title, description, heading, canonical, and supported structured-data foundations.
- A contact path that records each valid inquiry it accepts before showing its numbered reference.
- Agreed ownership and launch checks.
Not included
- A multi-service or multi-location page structure.
- Separate service, proof, comparison, or acquisition pages.
- Ecommerce, accounts, custom booking, or application behavior.
- CRM connection, custom automation, calls, SMS, chat, or call tracking.
Default project
Complete service-business website
$7,500 total
Best fit: A prospect needs to choose among services or decide whether you handle their situation.
Original strategy and sitewide copy, the agreed pages, responsive design and build, search and performance foundations, a clear contact path, launch checks, and one accountable person.
The signed page list—not a loose page estimate—defines the project before work begins.
Included
- Original strategy and sitewide copy.
- The agreed pages and what each one needs to explain.
- A site that works well on phones and larger screens.
- Search and performance foundations inside the agreed build.
- The same inquiry-recording path and numbered reference.
- Before you sign, the project spells out what you control, what is licensed, any hosting or recurring service, and what counts as complete.
Not included
- Unlimited pages or revisions.
- Ongoing SEO, ads, social posting, or content production unless separately offered.
- Custom software, ecommerce, membership, portal, or database application.
- Unbounded integrations.
Bounded expansion
Connected expansion
$12,500 total, including the complete website
Best fit: The business needs an agreed website inquiry source to enter an agreed business system through a bounded, tested handoff.
The signed project says what sends the inquiry, where it goes, which information moves, which rules it follows, what proves the destination did its job, how the connection is tested, and who handles a failure.
By default, the project covers one agreed website inquiry source, one named business system, and one named action in that system.
$12,500 is the whole project—the complete website and the connection together. It is not $12,500 on top of the $7,500.
Included
- Everything in the complete website.
- One agreed website inquiry source.
- One named business system and one action in it.
- Agreed information, routing rules, and duplicate handling.
- Agreed proof at each step and failure handling.
- Test inquiries through the agreed path.
- Written responsibility for account access, subscriptions, monitoring, retries, and failures after the handoff.
Not included unless named
- Additional lead-source families, destinations, or actions.
- Historical data import or cleanup.
- Bidirectional CRM synchronization.
- Pipeline design, assignment, notes, won/lost status, or revenue attribution.
- Calls, texts, SMS, chat, scheduling, ad-platform, or marketplace ingestion.
- Unbounded vendor API work.
- Ongoing workflow administration or third-party subscription fees.
- Regulated-data workflows without separate legal and security review.
The default project
What the $7,500 complete website includes
The finished site turns the explanation you already give in person into clear pages that make the prospect's choice easier. Your part is supplying the business facts and approving the business decisions. I stay responsible for turning them into the strategy, copy, page plan, build, and completion checks.
Strategy and original copy
I build the message from facts you supply and approve—services, buyer, fit, credentials, distinctions, constraints, questions, and next action. You remain the authority on what is true.
A signed page list
Before work begins, the signed project names every included page and what it needs to explain. Work outside that list receives its own fixed scope and total.
Responsive design and build
The design keeps the argument easy to follow on a phone or larger screen. Disciplined, reusable build patterns make the implementation consistent without making the strategy generic.
Concrete search foundations
Deliberate page structure, titles, descriptions, headings, internal links, canonicals, sitemap behavior, and structured data where visible verified facts support it. These are foundations, not a ranking or traffic promise.
Recorded website inquiries
When the site accepts a valid form inquiry, it records the submission before it shows the confirmation and numbered reference. The reference proves recording—not inbox placement, reading, assignment, reply, or a result.
Control written down
Before you sign, the project names the assets and accounts you control, what is licensed, any hosting or recurring service, and any RP-operated service that does not automatically travel with the site files.
Completion checks
The finished site is checked against the signed page list and completion conditions, including links, forms, mobile behavior, and the foundations in scope.
Why Ray
Why me, specifically.
I came up through marketing, but the work people trusted me with was operational: sequence the moving parts, protect the transitions, and make the public explanation survive contact with the real business.
I spent four years running marketing across 32 locations in eight states and watched website information fail to move reliably between systems. Separately, I watched a senior manager spend more than two hours each week rebuilding a call report from data already available through an API.
Those experiences shape a simple website rule: make the promise clear, then inspect the first place where the visitor's action has to become an internal record. RP Marketing Group is based in Laurel, Montana, and serves service businesses nationwide. About Ray.
Client control
Ownership is a schedule, not a slogan.
A former employer paid about $30,000 a year for websites. Every change required a support ticket, it could not get straight answers about its numbers, and leaving took months.
That is why the signed project names what you control, what is licensed, what RP Marketing Group operates, and what stops if a service ends. “You own everything” is too vague to protect either party.
Process
From project facts to a finished site
The process keeps the business truth, scope, implementation, and completion check connected from the beginning.
Start with the project
Send the business, current-site, offer, audience, and timing context. This is an ordinary project conversation—not a free audit, paid diagnostic, or forced sales call.
Pick the scope that fits
I recommend the one-page, complete, or connected stage based on what the prospect must understand and what the business must do after an inquiry.
Sign the scope and limits
Before work begins, the project names the included work, approved facts, decision-maker, total, terms, exclusions, and completion conditions.
Write the argument
I turn your approved facts into the sales argument and original copy. You correct facts and approve claims; I remain responsible for making the site clear.
Design, build, and verify
The build follows the approved argument. QA checks the agreed pages, links, forms, mobile behavior, and technical foundations.
Launch with control clear
The project closes against its completion checks and the signed account, file, hosting, support, and service boundaries.
Refusals
What I will not sell you
The point is not to make every project larger. It is to make the right project specific enough to finish.
A complete site when one page works
One focused page is the right answer when it can carry every material decision.
A connection without a handoff problem
A working inbox or existing CRM does not need another layer for status.
Unlimited work inside a fixed total
Pages, revisions, integrations, and support need visible boundaries.
Guaranteed business outcomes
I do not guarantee rankings, traffic, lead volume, booked work, revenue, or return on investment.
“Seamless” work with every tool
A connected project names the exact source, destination, action, evidence, test, and failure owner.
Capabilities the website does not provide
No calls, automated texts, chat, missed-call recovery, pipeline outcomes, or invented client proof.
A discount hiding the wrong scope
If the total does not fit, I reduce the scope instead.
Proof and limits
What you can judge today
Start with this site—read it on your phone, follow the links, and use the form. Judge whether the work is clear, specific, and finished. It is not a client case study, but it is work you can inspect before contacting me.
First-party work
Inspect this site
The responsive pages, navigation, articles, forms, and browser tools are visible work.
Result Inspectable implementation—not a client result.
Start a projectSupporting expertise
Read the articles
The library shows how I reason about scope, ownership, copy, search, measurement, and website decisions.
Result Published reasoning—not a testimonial.
Read the articles
Keep comparing
Read the question that matters next.
If you are deciding what to buy, start with what small-business web design should include, what a small-business website can cost, or how to read a website redesign proposal.
If you are deciding what to trust, read the questions to ask before hiring a web designer, how to test a contact form, or the acceptance test for a lead-generation website.
If the current site is the problem, compare website redesign cost. If publishing prices is the question, read whether a service business should show prices.
Questions before you start
Frequently asked questions
Can I build the site myself?
Yes. A builder, template, or AI-assisted workflow can be the right answer when the offer is simple and you have the time and appetite to finish the writing, setup, checks, and maintenance. Hire me when you want one accountable person to turn your approved facts into the finished site.
Do referrals make a website unnecessary?
The site does not need to replace referrals. It should help a referred prospect verify the business, understand the fit, answer obvious questions, and take the next step. If one focused page does that, use the $750 stage.
Why is the complete website $7,500?
It is one total for original strategy and copy, the pages listed in the signed project, responsive design and build, concrete search and performance foundations, the recorded inquiry path, a written account of control, and launch checks. Compare the work, responsibility, exclusions, and completion conditions in every proposal.
How many pages are included?
The signed page list defines the complete project. Distinct buyer questions receive distinct pages when warranted, but the project is not unlimited. A newly requested page outside the signed project receives its own fixed scope and total.
Who writes the copy?
I develop the strategy and original draft from facts you supply and approve. You remain the authority on services, credentials, prices, policies, claims, and results.
Is the design custom?
The strategy, sales argument, and copy are original to your business facts. I use disciplined, reusable technical patterns where they make the build more consistent. I do not promise never-reused source code or visual components unless the signed project says so.
What do “search foundations” mean?
A deliberate page structure, titles, descriptions, headings, internal links, canonicals, sitemap behavior, and structured data where visible verified facts support it. It does not mean a ranking, traffic, lead-volume, or AI-citation guarantee.
Does the connected expansion work with any CRM?
No. The signed project names one agreed website inquiry source, one business system, and one action in that system by default. It also names the information, routing rules, duplicate handling, test, and failure owner. Extra systems, two-way synchronization, historical imports, or added workflows are excluded or separately scoped.
Do I need the connected expansion?
Probably not if one person reliably watches one inbox or your current CRM already receives the right records. It is for a specific handoff problem, not a status upgrade.
What happens if I need a change after launch?
I scope and price each change before the work starts. You know the total before deciding whether to add it. I do not publish an hourly meter or a generic additional-page fee.
Do you offer a free audit first?
No. You do not need to pay—or wait—for a separate diagnostic merely to decide whether to buy the site. Start with the project facts. The first conversation helps decide whether a project fits; it is not a product you buy first.
Do repeat clients or referrals receive a discount?
No public discount or referral incentive is part of this release. Repeat work receives its own current fixed scope and total. Referrals are welcome, but they do not change project scope or price.
Start a project
Start with the business you need the site to explain.
Send the business facts, the decisions the site needs to make easier, and the next action a prospect should take. You do not need to choose a stage before you write.