Websites that pull their weight

Most websites look fine. That is usually the problem.

They sit there like a PDF with buttons while the business works around them: missed leads, vague service pages, fragile forms, slow follow-up, and nothing clear enough for Google or AI assistants to understand.

I build modern lead-generation websites for small businesses that need the site to do a job. Good-looking, yes. Also capable of basic chores.

Send me your current site See pricing

The job

A website should answer faster than your front desk can.

When someone lands on your site, they are trying to settle a few simple questions:

Do you do the thing I need?
Do you serve my area?
Can I trust you?
What happens next?
How do I reach you without wasting time?

People do not read websites like novels. They read them like suspects.

Behind the pretty part

Built like a lead system, not a brochure.

The site is designed around the moment a visitor becomes a lead. That means pages, copy, forms, validation, records, notifications, and launch checks all have a job.

Pages

Fast pages. Clear services. Mobile-first lead paths. Quote or contact forms that do not vanish into somebody's spam folder.

Voice

The good kind. Specific enough to sound like the business instead of a website template wearing a collared shirt.

Plumbing

Database-backed lead capture, tested notifications, basic analytics, metadata, sitemap, robots, and a clean handoff.

Receipts

Every lead is saved before any email is attempted. Notifications are queued, retried, and recorded, and each one carries a receipt: when the lead arrived, where it is stored, its ID, and that the notification went out. Facts, not vibes.

The reason why

Faster because it is not a plugin pile.

A lot of small-business sites are a theme, a form plugin, an SEO plugin, a cache plugin, a prayer, and a person named Kyle who moved to Colorado.

These are built on a modern SvelteKit foundation, with real forms, real records, and room to connect to the tools the business already uses.

The useful guts

SvelteKit for fast pages, clean routing, and fewer moving parts.
Database-backed lead capture, so form submissions become records, not rumors.
Notification and handoff workflows for email, CRM, spreadsheets, or automations.
API-friendly structure when the site needs booking, payments, dashboards, or internal tools.
SEO metadata, sitemap, robots, analytics, launch checks, and an AI-readable summary.

Fit

For businesses where one good lead matters.

Usually a fit for service businesses where a new customer, client, project, or case is worth real money.

Usually a fit

Contractors, remodelers, roofers, HVAC, clinics, and professional services.
Local companies with employees, trucks, offices, referrals, or ad spend.
Businesses that look weaker online than they are in real life.
Owners who want a serious foundation without a six-month project.

Probably not a fit

You need the cheapest possible website.
You mostly want a branding exercise.
You want unlimited custom design without a clear business job.
You only need something online. There are plenty of ways to get that.

Small warning label

If the form has not been tested, it is not a contact form. It is a decorative confidence exercise.

Another one

"We just need something online" is how perfectly respectable businesses end up paying rent on a pamphlet.

Pricing

Two ways in. No bargain-bin decoy package.

If a weaker website is already costing you leads, the cheap version is not the honest version. I take on a small number at a time.

Capture

Lead Website

$5,500+

For small businesses that need a serious website that explains the business clearly and turns visitors into leads — and can prove every lead was caught.

Strategy and site structure
Homepage, core service page, and up to 4 standard pages
Contact or quote form
Database-backed lead capture — saved before any email is attempted
Durable new-lead notifications, retried until delivered and recorded
A receipt on every lead: captured, stored, ID, notified
SEO structure, analytics, sitemap, robots, and metadata
Launch testing and 30 days of post-launch fixes

Start here

Connected

Lead System

$9,500+

For businesses that want the website connected to how the business actually runs: booking, forms, dashboards, CRM handoff, payments, or advanced lead qualification.

Everything in Lead Website
More service, location, or service-area pages
Advanced quote or intake forms
One included handoff: booking, calendar, CRM, or spreadsheet
A lead dashboard with the delivery timeline behind every handoff
Lead source tracking, reporting, or follow-up automation
AI and search readiness report

Start here

The add-on

Intelligence

AI on top of either package, the useful kind: each lead summarized and classified, urgency flagged, a suggested next step, and a short weekly briefing of what the site actually produced. Every claim links back to the lead it came from. No magic dust — receipts.

Common additions

À la carte, when the job calls for it.

Process

No new universe. Just a strong, useful site, live.

Send me your current site.

I look at what is there, what is unclear, and where the lead path leaks.
We decide whether it is a fit.

If the project is too small, too vague, or mostly branding, I will say so.
I map the site around the buying decision.

Services, proof, service area, FAQs, objections, next steps, and lead path.
I build and launch it.

Design, copy, forms, records, notifications, checks, and a clean handoff.
We improve from real behavior.

The question is not "do we like it?" It is: are people finding it, understanding it, and contacting you?

AI search

Small businesses do not need to panic. They need cleaner websites.

AI assistants are becoming part of how people search, compare, summarize, and decide. That makes vague websites more expensive.

If your services, service area, process, proof, and next step are unclear, both people and machines have less to work with. No magic. Just less fog.

AI readiness is mostly clarity wearing a newer hat.

Who builds it

Not a giant agency. That is partly the point.

You work with the person thinking through the system and building the thing. Fewer layers. Fewer translations. Fewer meetings where everyone admires the problem.

Want me to look at yours?

Send me your site and one line about what you wish it did better.

I will tell you whether I think a rebuild would actually help. No pitch.